Sales Insights Across Europe​

In close collaboration with a prominent sales company spanning four South European countries, we elevated their data analytics capabilities. Our mission: to convert raw data into actionable insights using Microsoft Power BI. The project encompassed pivotal phases, including ETL (Extract, Transform, Load), meticulous data cleansing, advanced DAX calculations, and sophisticated visualization.

  1. Cash Flow Forecasting:
    • We developed a forward-looking model that predicts the company’s future cash inflows and outflows.
    • Benefits:
      • Strategic Planning: Accurate forecasts allow proactive management of expenses, investments, and liquidity.
      • Risk Mitigation: Identifying potential cash shortages or surpluses helps optimize financial decisions.
  2. Analytics at Different Levels:
    • General Level:
      • Balance Sheets: We provide a comprehensive overview of the company’s financial position, including assets, liabilities, and equity.
      • Profitability Analysis: Insights into revenue, costs, and profitability.
    • Customer Level:
      • Individual Balance Sheets: Customized views for each customer, detailing their financial interactions with the company.
      • Payment History: Tracking customer payments and outstanding balances.

By combining cash flow forecasting and detailed analytics, we empower the sales company to make informed decisions and maintain financial stability.